Professional Diploma in Digital Marketing (PDM) – Sree Sankaracharya Computer Centre

Duration: 6 Months

This course provides students with the ability to reach more people at the lowest possible cost through digital marketing. Students can achieve their goal with the best marketing tools. Especially PPC and Advanced Search Engine Optimization (SEO) techniques, which help them become industry-ready professionals, providing participants with rich digital skills to plan and execute a successful digital strategy and supports business objectives.

MODULE-1 Designing & Development

UX & UI Designing Workspace
Content Development
User Research
Wireframe Designing
Prototyping

MODULE-2 Tools & Activity

Create a website
Concept Design
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Google Analytics
Google Search Console
Canva Design
HTML + WordPress
Make Portfolio Creation

MODULE-3 Marketing & Publishing

Introduction To Digital Marketing
Social Media Marketing (SMM)
Facebook Marketing
Facebook Advertising
YouTube Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Pinterest Marketing
Quora Marketing

MODULE-4 Advance Marketing

SEO

Introduction To Search Engine Optimization
On page Optimization
Off Page Optimization
Keyword Research and Competition
SEM (Search Engine Marketing)
Google Analytics
Google Adwords
Google Adsense
Introduction To PPC Marketing
Affiliate Marketing
Email Marketing
SEO Campaigns
Mobile Marketing

Job Positions

Digital Marketing Analyst
Digital Marketing Specialist/Expert
Digital Marketing Team Lead
Social Media Manager/Executive
SEO Analyst
SEO Programmer
Online Advertising Sales Expert
UI Designer